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This site states the following, "A company built on solutions not sales." We noticed that the web page also said " New Concepts Plumbing and Heating, Inc." It also stated " Is a full-service, Connecticut-based plumbing contractor with the ability to service and install complete plumbing systems. We offer 24-hour emergency service so that you can count on us to be there when you need us the most. You can count on New Concepts Plumbing and Heating, Inc. To do the job right. We are based in Cheshire, CT, but service all of the state. We offer a wide ." The header had Plumbing CT as the highest ranking keyword. It was followed by Plumber CT, Residential Plumber CT, and Residential Plumbing CT which isn't as ranked as highly as Plumbing CT. The next words the site uses is Faucet. Water Heater was also included and will not be viewed by web crawlers.